Getting started.
Building the brand kit, writing a brief that works, how credits are counted and who owns the output.
Build the brand kit first
Do not skip this to try a brief. Add the brand name, exact colours, logo reference and a direct description of the voice. You can refine it later after seeing the first output.
Writing a brief
A good brief is one or two sentences: what you are promoting, who it is for, and where it will run. Add the offer if there is one and the constraint if there is one, such as a price that must appear. Do not describe the design; that is what the brand kit is for.
- Good: "Summer sale, 20% off the whole range, for existing customers, Instagram stories and feed."
- Less good: "Something modern and eye-catching with a blue gradient."
- Add the offer, the audience and the placement. Leave the styling to the kit.
How credits are counted
A successful image or copy generation costs one credit. A technical failure is recorded but does not reduce the balance.
- A technical failure is not charged
- A new successful version uses another credit
- Unused credits roll over for one month, then expire
Rights to the output
On payment, the right to use what you produced passes to you, including commercial use. Two honest limits: third-party components inside the output keep their own licences, and the law on AI-generated work is still moving in most countries, so nobody can promise you a copyright registration. You also confirm you hold the rights to what you upload.
Hebrew and right-to-left
Hebrew is supported for copy. Text, logos and right-to-left layout are not delegated to the image model. They belong in a controlled composition step outside the generated art layer.
Your assets and leaving
Everything you upload and everything you produce is downloadable at any time. Your brand kit and your source material are yours and are never used to train a model. If you close the account, the library stays available for 30 days and is then deleted.